UGC – User Generated Content
Content created by real customers. Influences 79% of purchase decisions.
In practice
UGC is the cheapest and most effective advertising. A real customer photo converts better than a studio shot.
Common misconception
'UGC is just Instagram.' UGC includes reviews, Q&A, unboxings, posts, photos. A multi-channel asset.
How to fix it
Not getting UGC? (1) a post-purchase email after 7 days with an incentive, (2) a note in the package, (3) a unique hashtag plus featuring the best ones, (4) a UGC contest.
Example
A bag store: '#TechBagLife' plus 15% off. Within two months: 340 posts. Using UGC in ads cut CPA by 38%.
Priority
A post-purchase email requesting UGC is the easiest flow with the highest ROI.
Related terms
Keep learning. Metrics that touch the same area:
- Social ProofUXA psychological phenomenon: people choose based on what others do. In a store: reviews, ratings, purchase counts, UGC, media logos. Boosts conversions by 15-270%.
- Influencer MarketingMarketingPartnering with content creators to showcase products. Nano (<10K), Micro (10-100K), Macro (100K-1M), Mega (1M+).
- eCommerce / Electronic CommerceMarketingAll business activity conducted online — showcasing products, ordering, payment, shipping, and post-sale service. The backbone of every online store.
- CPC – Cost Per ClickMarketingThe price an advertiser pays each time a visitor clicks the ad. Influenced by competition, Quality Score, and landing page relevance.
- CPM – Cost Per MilleMarketingThe cost of advertising per 1,000 ad impressions. A key metric in awareness-focused and brand-building campaigns.
- CPA – Cost Per AcquisitionMarketingThe amount it costs to get a customer to complete a desired action. A core profitability metric — if CPA exceeds gross profit, the campaign loses money.
Jimmy tracks your UGC – User Generated Content, automatically
WhatsApp alerts when something important changes. No dashboards, no hassle.