Influencer Marketing
Partnering with content creators to showcase products. Nano (<10K), Micro (10-100K), Macro (100K-1M), Mega (1M+).
In practice
Micro influencers (10K-100K) usually have higher ROI than mega ones. High engagement rate times niche relevance.
Common misconception
'More followers mean more sales.' Engagement rate shrinks as size grows. Nano ER: 5-8%. Mega: 0.5-1%.
How to fix it
No ROI? (1) a unique coupon code for measurement, (2) does audience demographics fit? (3) is the brief detailed enough?
Example
A sports brand: one macro influencer ($4,200) generated 18 sales. Ten micro influencers ($220 each, $2,200 total) generated 127 sales.
Priority
Start with micro influencers (10K-50K) in a niche. Product exchange first → measure → pay those who proved ROI.
Related terms
Keep learning. Metrics that touch the same area:
- Brand AwarenessMarketingThe degree to which your target audience recognizes your brand. Measured by: direct Google searches (brand search volume), direct traffic, and brand mentions. The foundation of any long-term marketing strategy.
- ConversionAnalyticsA desired action a visitor takes — a purchase, sign-up, form submission. The basis for measuring marketing success.
- eCommerce / Electronic CommerceMarketingAll business activity conducted online — showcasing products, ordering, payment, shipping, and post-sale service. The backbone of every online store.
- CPC – Cost Per ClickMarketingThe price an advertiser pays each time a visitor clicks the ad. Influenced by competition, Quality Score, and landing page relevance.
- CPM – Cost Per MilleMarketingThe cost of advertising per 1,000 ad impressions. A key metric in awareness-focused and brand-building campaigns.
- CPA – Cost Per AcquisitionMarketingThe amount it costs to get a customer to complete a desired action. A core profitability metric — if CPA exceeds gross profit, the campaign loses money.
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WhatsApp alerts when something important changes. No dashboards, no hassle.