Your store makes money all day.
Jimmy tells you where it leaks.
You don't have time to open analytics, reconcile ad spend and check stock every morning. Jimmy already did it, priced what it found in margin, and sent you the one thing worth acting on.
- Shopify and WooCommerce, connected in 4 minutes
- Product costs sync from your store. Nothing to upload
- Read-only. Jimmy never writes to your store
- Delivered to your WhatsApp
๐ฏ Margin at risk today: $2,410
Google Ads is spending $84/day on your own brand name. You rank #1 organically for that term.
Last 30 days: $2,520 spent, 91% of those clicks would have come to you for free.
Action: pause the brand campaign, keep the traffic.
๐ฆ Margin at risk: $1,180
Your top seller by revenue is your 14th by margin.
โข Cotton Crew Tee: 412 orders, 8% margin
โข Wool Beanie: 96 orders, 46% margin
Action: the beanie deserves the homepage slot and the ad budget.
๐ธ Margin at risk: $3,640/month
Meta campaign 'Summer Broad' shows 4.1x ROAS. After product cost, shipping, fees and returns it is at โ11% profit.
It has taken 34% of your spend this month.
Action: pause it, or cap it at $40/day while you test a higher-margin product set.
โณ Running out in about 2 days
Trail Runner GTX, size 42: 9 units left, selling 4.1/day.
It carried $6,800 of margin over the last 30 days.
Action: reorder now, or pause the ads pointing at it so you stop paying for sold-out traffic.
๐ Margin at risk: $1,950
31 products were disapproved in Merchant Center overnight for a missing GTIN.
They accounted for 22% of your Shopping revenue last month.
Action: fix the GTIN field on those 31 SKUs and request a review.
๐ Demand you're not capturing
You rank #7 for 'merino base layer': 2,400 searches a month, 0.4% of the clicks.
You're paying $1.90 a click for the same term in Google Ads.
Action: rewrite that category page. Page one here is worth about $1,300 a month in free traffic.
๐ท๏ธ Margin at risk: $2,080
Code WELCOME15 was meant to run for 7 days. It has been live for 26.
It has been used on 214 orders, including 61 by returning customers who would have paid full price.
Action: expire the code or restrict it to first orders.
โฉ๏ธ Margin at risk: $1,470
Linen Shirt returns hit 31% this month, against 9% across the store.
The campaign driving it still reports 3.8x ROAS, because refunds land three weeks later.
Action: check the size chart before you scale that campaign further.
๐ง $18,300 sitting still
47 SKUs have not sold a unit in 60 days.
That is 12% of your stock value and it is not moving.
Action: bundle or discount the top 10 before the next reorder cycle.
๐ Last week: $94,200 revenue, $27,600 margin
Margin is up 4% while revenue is flat, because the product mix shifted toward higher-margin items.
โข Best week: Wool Beanie, $4,100 margin
โข Worst: Summer Broad campaign, โ$820
One thing to do today: kill Summer Broad.
You can read the numbers.
Nobody has time to reconcile them.
- You find out a product sold out when a customer messages you about it.
- Your best seller by revenue is quietly your worst by margin.
- A campaign at 4x ROAS is losing money once returns land.
- Month end arrives and you're not sure what you actually kept.
- Two days' warning before a fast-moving product runs out.
- Products ranked by what you keep, not what they gross.
- Campaign profit after cost, shipping, fees and returns, before you scale it.
- Every morning at 8:30: one number and one action.
4 things Jimmy catches every day
Each one arrives with the number attached.
The best seller that isn't
Your top product by revenue can be your worst by margin. Jimmy ranks what you sell by what you keep and tells you which one deserves the budget.
Profitable on ROAS, losing on profit
Jimmy puts ad spend against product cost, shipping, fees and returns. A 4x campaign can be underwater, and you'd find out weeks later.
Two days before it runs out
Jimmy watches sell-through and warns you while there's still time to reorder, and tells you to pause the ads pointing at it.
Demand you're paying for twice
Google Ads spending on terms you already rank first for organically. Jimmy catches the overlap and prices what turning it off gives back.
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