Retargeting / Remarketing
Showing ads to visitors who already visited but didn't purchase. Conversion is 2-5x higher compared to a cold audience.
In practice
97% of visitors don't buy on their first visit. Retargeting is the 'reminder' that brings them back. The highest ROI comes from people who already showed interest.
Common misconception
'I showed him the ad 20 times — he'll surely buy.' Beyond 7-8 exposures there's a deterrent effect. A frequency cap is essential.
How to fix it
Retargeting not converting? (1) Is the pixel installed correctly? (2) Is the audience larger than 1,000? (3) Is the ad different from what they saw before?
Example
A watch brand: retargeting by stage — viewed: social proof. Added to cart: FOMO. Checkout: 10% discount. ROAS went from 3.1 to 7.4.
Priority
Retargeting is the lowest-hanging fruit. $150-300/month. The highest CR among all ad sources.
Related terms
Keep learning. Metrics that touch the same area:
- Abandoned Cart EmailMarketingAn automated email sent to a customer who abandoned a cart. The highest ROI among automations — 5-15% of email revenue.
- FrequencyMarketingThe average number of times each unique visitor saw the ad. High frequency causes ad fatigue.
- eCommerce / Electronic CommerceMarketingAll business activity conducted online — showcasing products, ordering, payment, shipping, and post-sale service. The backbone of every online store.
- CPC – Cost Per ClickMarketingThe price an advertiser pays each time a visitor clicks the ad. Influenced by competition, Quality Score, and landing page relevance.
- CPM – Cost Per MilleMarketingThe cost of advertising per 1,000 ad impressions. A key metric in awareness-focused and brand-building campaigns.
- CPA – Cost Per AcquisitionMarketingThe amount it costs to get a customer to complete a desired action. A core profitability metric — if CPA exceeds gross profit, the campaign loses money.
Jimmy tracks your Retargeting / Remarketing, automatically
WhatsApp alerts when something important changes. No dashboards, no hassle.