Abandoned Cart Email
An automated email sent to a customer who abandoned a cart. The highest ROI among automations — 5-15% of email revenue.
In practice
Someone chose a product, added it to the cart, and left. They didn't say 'no' — they said 'not right now.' A 3-email sequence recovers 15-25% of abandoners.
Common misconception
'One email is enough.' A 3-email sequence converts 2.5x better. Email 1 = reminder. Email 2 = reviews. Email 3 = a small offer.
How to fix it
Low open rate? (1) subject line — 'did you forget something?', (2) send timing — the first hour is critical, (3) a clear product image.
Example
A swimwear store: a 3-email sequence raised CR from 9% to 21%.
Priority
The abandoned cart flow is the highest-ROI automation. In Klaviyo: 2-hour setup.
Related terms
Keep learning. Metrics that touch the same area:
- Cart AbandonmentAnalyticsA customer added an item to the cart but didn't complete the purchase. Average: 70-75%. One of the biggest opportunities.
- eCommerce / Electronic CommerceMarketingAll business activity conducted online — showcasing products, ordering, payment, shipping, and post-sale service. The backbone of every online store.
- CPC – Cost Per ClickMarketingThe price an advertiser pays each time a visitor clicks the ad. Influenced by competition, Quality Score, and landing page relevance.
- CPM – Cost Per MilleMarketingThe cost of advertising per 1,000 ad impressions. A key metric in awareness-focused and brand-building campaigns.
- CPA – Cost Per AcquisitionMarketingThe amount it costs to get a customer to complete a desired action. A core profitability metric — if CPA exceeds gross profit, the campaign loses money.
- CAC – Customer Acquisition CostMarketingTotal marketing and sales spend divided by the number of new customers. Always compare to LTV. A healthy ratio: LTV at least 3x higher than CAC.
Jimmy tracks your Abandoned Cart Email, automatically
WhatsApp alerts when something important changes. No dashboards, no hassle.