Lead
A potential customer who expressed interest — signed up for a newsletter, asked a question, abandoned a cart.
In practice
In eCommerce, a lead is a newsletter subscriber, a returning visitor, or a cart abandoner. All can be re-marketed to.
Common misconception
'More leads = better.' An irrelevant lead is a cost with no return. 10,000 subscribers for a one-time coupon who never return equals maintenance cost.
How to fix it
Leads not converting? (1) check source quality, (2) a 5-email welcome sequence, (3) segment by source and check open rate.
Example
A pet store: '10% off' brought 5,000 leads, 0.4% CR. Switching to 'a dog nutrition guide by breed' plus 10% off brought 800 leads, 3.2% CR.
Priority
Build a lead list from day one. A simple popup converts 2-5% of visitors into subscribers.
Related terms
Keep learning. Metrics that touch the same area:
- Lead GenerationMarketingThe process of attracting interested people into a marketable list. Tools: landing pages, popups, lead magnets.
- Email MarketingMarketingA direct marketing channel. Average ROI: $36 for every $1 spent. Generates 20-30% of revenue for mature stores.
- eCommerce / Electronic CommerceMarketingAll business activity conducted online — showcasing products, ordering, payment, shipping, and post-sale service. The backbone of every online store.
- CPC – Cost Per ClickMarketingThe price an advertiser pays each time a visitor clicks the ad. Influenced by competition, Quality Score, and landing page relevance.
- CPM – Cost Per MilleMarketingThe cost of advertising per 1,000 ad impressions. A key metric in awareness-focused and brand-building campaigns.
- CPA – Cost Per AcquisitionMarketingThe amount it costs to get a customer to complete a desired action. A core profitability metric — if CPA exceeds gross profit, the campaign loses money.
Jimmy tracks your Lead, automatically
WhatsApp alerts when something important changes. No dashboards, no hassle.