Email Marketing
A direct marketing channel. Average ROI: $36 for every $1 spent. Generates 20-30% of revenue for mature stores.
In practice
Email is the only digital asset that's truly yours. Facebook or Google can block you — your list is always yours.
Common misconception
'People don't read emails.' Average open rate is 21-28%. Anyone who says email is dead isn't doing it right.
How to fix it
Not generating revenue? (1) deliverability — check mail-tester.com, (2) segmentation, (3) value-to-sales ratio: 3:1.
Example
A coffee shop: a weekly newsletter with coffee recipes had a 44% open rate. A monthly flash sale had a 52% open rate and 8% CR.
Priority
Email marketing should be built first. Start with: welcome flow → abandoned cart → win-back.
Related terms
Keep learning. Metrics that touch the same area:
- eCommerce / Electronic CommerceMarketingAll business activity conducted online — showcasing products, ordering, payment, shipping, and post-sale service. The backbone of every online store.
- CPC – Cost Per ClickMarketingThe price an advertiser pays each time a visitor clicks the ad. Influenced by competition, Quality Score, and landing page relevance.
- CPM – Cost Per MilleMarketingThe cost of advertising per 1,000 ad impressions. A key metric in awareness-focused and brand-building campaigns.
- CPA – Cost Per AcquisitionMarketingThe amount it costs to get a customer to complete a desired action. A core profitability metric — if CPA exceeds gross profit, the campaign loses money.
- CAC – Customer Acquisition CostMarketingTotal marketing and sales spend divided by the number of new customers. Always compare to LTV. A healthy ratio: LTV at least 3x higher than CAC.
- ROAS – Return on Ad SpendMarketingRevenue generated divided by ad spend. A ROAS of 4 means $4 in revenue for every $1 spent on ads.
Jimmy tracks your Email Marketing, automatically
WhatsApp alerts when something important changes. No dashboards, no hassle.