Welcome Series
An automated sequence of 3-5 emails for new subscribers. Open rate: 50-60%.
In practice
The moment someone signs up is the moment of highest interest. It's a golden opportunity.
Common misconception
'A welcome email is a welcome message plus a coupon.' Stores that write only that miss the point. A welcome series should build trust: who we are, why we're different, what customers said, and only then the offer.
How to fix it
Low open rate? (1) a personal subject line, (2) send email 1 immediately, (3) sender name should be a person's name.
Example
A jewelry store: one email plus a coupon converted 14%. Five emails (story + value + reviews + coupon) converted 31%.
Priority
The welcome series is automation #2 (after abandoned cart).
Related terms
Keep learning. Metrics that touch the same area:
- Lead GenerationMarketingThe process of attracting interested people into a marketable list. Tools: landing pages, popups, lead magnets.
- eCommerce / Electronic CommerceMarketingAll business activity conducted online — showcasing products, ordering, payment, shipping, and post-sale service. The backbone of every online store.
- CPC – Cost Per ClickMarketingThe price an advertiser pays each time a visitor clicks the ad. Influenced by competition, Quality Score, and landing page relevance.
- CPM – Cost Per MilleMarketingThe cost of advertising per 1,000 ad impressions. A key metric in awareness-focused and brand-building campaigns.
- CPA – Cost Per AcquisitionMarketingThe amount it costs to get a customer to complete a desired action. A core profitability metric — if CPA exceeds gross profit, the campaign loses money.
- CAC – Customer Acquisition CostMarketingTotal marketing and sales spend divided by the number of new customers. Always compare to LTV. A healthy ratio: LTV at least 3x higher than CAC.
Jimmy tracks your Welcome Series, automatically
WhatsApp alerts when something important changes. No dashboards, no hassle.