Marketing Funnel
The stages of the customer journey: awareness → interest → consideration → intent → purchase → loyalty. Each stage requires a different message.
In practice
The funnel helps explain why customers aren't buying. Traffic but no sales means a bottom-of-funnel problem. No traffic means a top-of-funnel problem.
Common misconception
Thinking the funnel is a straight line. In practice, customers jump between stages, return, and leave.
How to fix it
GA4 → Explore → Funnel Exploration. Identify the biggest drop-off stage. Fix one stage at a time.
Example
A baby products store: 70% drop from category to product page. Improving filters increased visits to the product page from 3,000 to 5,500. Revenue +40%.
Priority
Map your funnel with real numbers before any decision. 30 minutes that can change the strategy.
Related terms
Keep learning. Metrics that touch the same area:
- Content MarketingSEOCreating valuable content (blog posts, guides, videos, podcasts) that attracts potential customers organically. Goal: build authority, brand awareness, and long-term SEO.
- eCommerce / Electronic CommerceMarketingAll business activity conducted online — showcasing products, ordering, payment, shipping, and post-sale service. The backbone of every online store.
- CPC – Cost Per ClickMarketingThe price an advertiser pays each time a visitor clicks the ad. Influenced by competition, Quality Score, and landing page relevance.
- CPM – Cost Per MilleMarketingThe cost of advertising per 1,000 ad impressions. A key metric in awareness-focused and brand-building campaigns.
- CPA – Cost Per AcquisitionMarketingThe amount it costs to get a customer to complete a desired action. A core profitability metric — if CPA exceeds gross profit, the campaign loses money.
- CAC – Customer Acquisition CostMarketingTotal marketing and sales spend divided by the number of new customers. Always compare to LTV. A healthy ratio: LTV at least 3x higher than CAC.
Jimmy tracks your Marketing Funnel, automatically
WhatsApp alerts when something important changes. No dashboards, no hassle.