List Segmentation
Dividing the mailing list into subgroups. Raises open rate by 14% and revenue by 760% (DMA).
In practice
Segmentation turns email marketing from a broadcast into a conversation. An identical newsletter for everyone gets a 2% CR. A specific segment gets 8-12% CR.
Common misconception
'Segmentation is complicated.' Basic segmentation takes 5 minutes in Klaviyo. 4 basic segments already change results.
How to fix it
No results? (1) data quality — is customer data complete? (2) segment size > 100, (3) relevance — does the message fit the segment?
Example
A sporting goods store: one newsletter had 1.4% CR. Segmenting into running, fitness, yoga, and swimming raised average CR to 4.8% — 3.4x the revenue.
Priority
4 basic segments: VIP, active (90 days), dormant (90-180 days), new (30 days).
Related terms
Keep learning. Metrics that touch the same area:
- RFM AnalysisAnalyticsCustomer segmentation by Recency (time since last purchase), Frequency, and Monetary value. Highlights your best customers and those at risk of churning.
- PersonalizationMarketingTailoring the experience to each visitor. A name in the subject line raises open rate by 26%. Products viewed on the homepage raise CR.
- Open RateAnalyticsThe percentage of recipients who opened the email. Average: 20-25% in eCommerce.
- eCommerce / Electronic CommerceMarketingAll business activity conducted online — showcasing products, ordering, payment, shipping, and post-sale service. The backbone of every online store.
- CPC – Cost Per ClickMarketingThe price an advertiser pays each time a visitor clicks the ad. Influenced by competition, Quality Score, and landing page relevance.
- CPM – Cost Per MilleMarketingThe cost of advertising per 1,000 ad impressions. A key metric in awareness-focused and brand-building campaigns.
Jimmy tracks your List Segmentation, automatically
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