Landing Page
A dedicated page for a campaign, focused on one goal. No distracting navigation, one clear CTA.
In practice
Every campaign that leads to the homepage loses 60-80% of its potential. Message match between the ad and the page equals +20-40% CR.
Common misconception
'A product page is a landing page.' A product page is generic; a landing page for a specific campaign is cleaner, free of distractions, and matches the ad's message.
How to fix it
Not converting? (1) message match, (2) load speed, (3) remove navigation, (4) add social proof above the fold.
Example
A supplements store: a vegan protein campaign led to the homepage, CR 0.7%. A dedicated landing page raised CR to 3.4%.
Priority
Every campaign above $500/month deserves a dedicated landing page.
Related terms
Keep learning. Metrics that touch the same area:
- A/B TestingUXComparing two versions with equal-sized groups. Version A is the existing one, version B is the change. Every major store change is worth testing before full rollout.
- eCommerce / Electronic CommerceMarketingAll business activity conducted online — showcasing products, ordering, payment, shipping, and post-sale service. The backbone of every online store.
- CPC – Cost Per ClickMarketingThe price an advertiser pays each time a visitor clicks the ad. Influenced by competition, Quality Score, and landing page relevance.
- CPM – Cost Per MilleMarketingThe cost of advertising per 1,000 ad impressions. A key metric in awareness-focused and brand-building campaigns.
- CPA – Cost Per AcquisitionMarketingThe amount it costs to get a customer to complete a desired action. A core profitability metric — if CPA exceeds gross profit, the campaign loses money.
- CAC – Customer Acquisition CostMarketingTotal marketing and sales spend divided by the number of new customers. Always compare to LTV. A healthy ratio: LTV at least 3x higher than CAC.
Jimmy tracks your Landing Page, automatically
WhatsApp alerts when something important changes. No dashboards, no hassle.