BOPIS
Term #68
A customer orders online and picks up in-store. Saves on shipping, and 25% of pickup customers buy an additional item.
In practice
BOPIS wins on both fronts: online convenience plus physical immediacy.
Common misconception
'BOPIS is only for large chains.' Shopify's local pickup feature is free.
How to fix it
Underused? (1) make it visible on the product page, (2) send an SMS when ready for pickup, (3) create a dedicated pickup area, (4) offer a small discount.
Example
A home goods store: 18% of orders were self-pickup, saving $900/month in shipping, and 22% bought an additional in-store item.
Priority
Have a physical store? Enable BOPIS tomorrow. Shopify: Settings → Local Pickup.
Related terms
Keep learning. Metrics that touch the same area:
- OmnichannelOperationsIntegrated management of all sales channels as one unit. Inventory, history, and messaging are synchronized.
- SKU – Stock Keeping UnitOperationsA unique identifier for each product variation. The basis for precise inventory management.
- Inventory ManagementOperationsTracking, ordering, and maintaining inventory. Too much means cash tied up. Too little means stockouts.
- StockoutOperationsA product unavailable for shipping. Immediate lost sales plus damaged trust.
- DropshippingOperationsSelling without holding inventory — a supplier ships directly to the customer. Low margin (5-20%), no quality control.
- FulfillmentOperationsThe entire process from receiving an order to delivery: pick, pack, label, ship.
Jimmy tracks your BOPIS, automatically
WhatsApp alerts when something important changes. No dashboards, no hassle.