Backlinks
Links from external sites — a 'vote of confidence' in Google's eyes. Quality links (from authoritative sites) impact ranking. Quantity matters less than quality.
In practice
10 links from authoritative sites (a major newspaper, Wikipedia) beat 500 spammy links. One backlink from a major outlet outweighs 1,000 from spam sites — and comes without the penalty risk.
Common misconception
'Buying backlinks works.' Buying 1,000 links on Fiverr triggers a Google penalty. Google has identified link networks and penalizes them.
How to fix it
Lacking backlinks? (1) PR — press releases about interesting research, (2) guest posting, (3) broken link building, (4) supplier links — suppliers often link to stores they work with.
Example
A beauty store had 0 backlinks. They published research titled '10 Healthy Morning Habits.' Four journalists published it with a link. Domain authority rose from 8 to 24, organic traffic 4x within 6 months.
Priority
Build backlinks after on-page SEO. Order: technical → on-page → content → links.
Related terms
Keep learning. Metrics that touch the same area:
- Content MarketingSEOCreating valuable content (blog posts, guides, videos, podcasts) that attracts potential customers organically. Goal: build authority, brand awareness, and long-term SEO.
- SEO – Search Engine OptimizationSEOThe process of optimizing for high rankings in organic search results. Includes: technical SEO (speed, structure), on-page (content, keywords), off-page (inbound links).
- Google Search Console (GSC)SEOA free Google tool: keywords, clicks, impressions, CTR, ranking, crawl errors, and indexing issues.
- Keyword ResearchSEOThe process of identifying what your target audience searches for: search volume, competition, and search intent (informational/transactional/navigational). The foundation of all SEO and paid advertising.
- On-Page SEOSEOImprovements made directly on a page: H1-H3 headings, meta descriptions, URLs, content, alt text, internal links, schema markup. Fully within your control.
- Core Web VitalsSEOThree site performance metrics: LCP (main content load < 2.5s), INP (interaction responsiveness < 200ms), CLS (visual stability < 0.1). Google factors these into rankings.
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