B2C
Selling to private consumers. Emotional and fast decisions. 60%+ of traffic is mobile.
In practice
In B2C, the customer buys with their heart before their head: FOMO, social aspiration, instant gratification.
Common misconception
'B2C is simple.' You're competing for emotions, attention, and time. Without great UX, messaging, and speed, it doesn't work.
How to fix it
Not converting? (1) does it load within 3 seconds? (2) SSL plus reviews plus a clear policy? (3) is the value proposition clear within 5 seconds?
Example
A cookware store: 800 technical words. The fix: an emotional headline, 4 lifestyle images, 5 reviews, and a CTA. CR rose from 1.1% to 3.4%.
Priority
The 5-second rule: show a new person the page for 5 seconds. What do they remember?
Related terms
Keep learning. Metrics that touch the same area:
- B2BOperationsTrade between businesses. Large orders, credit terms, approval processes. Global volume is 5x that of B2C.
- Customer JourneyUXMapping every touchpoint with a brand — from the first ad seen to post-purchase support. Stages: awareness, consideration, purchase, usage, loyalty.
- SKU – Stock Keeping UnitOperationsA unique identifier for each product variation. The basis for precise inventory management.
- Inventory ManagementOperationsTracking, ordering, and maintaining inventory. Too much means cash tied up. Too little means stockouts.
- StockoutOperationsA product unavailable for shipping. Immediate lost sales plus damaged trust.
- DropshippingOperationsSelling without holding inventory — a supplier ships directly to the customer. Low margin (5-20%), no quality control.
Jimmy tracks your B2C, automatically
WhatsApp alerts when something important changes. No dashboards, no hassle.