# What is Wishlist?

What is Wishlist? A feature that lets customers save products for future purchase.

## How it works in practice

A wishlist is a 'soft commitment' — the customer didn't buy now but expressed intent. A store that leverages wishlist data for automations ('the price of the item you wanted dropped 15%') captures revenue that would otherwise be lost.

## Related metrics

- Abandoned Cart — a wishlist is a 'lighter' version
- Email Automation — triggers: back-in-stock, price drop
- BOFU — a wishlist is disguised BOFU
- LTV — a wishlist brings customers back and raises LTV

## Common misconception

'Wishlists are only for fashion.' Wishlists work in every category — home goods, books, gadgets. Any product requiring 'more thought' before purchase is a wishlist candidate. Especially high-priced products benefit from a strong wishlist feature.

## How to fix it

Wishlist underused? (1) Check visibility — is the wishlist button clear? Is a heart/star icon near add-to-cart? (2) set up 'price drop' and 'back in stock' automations in Klaviyo, (3) check whether customers with saved wishlists eventually convert — measure wishlist conversion.

## Real-world example

An electronics store added a wishlist plus a 'price dropped 10% on an item you wanted' automation. 1,200 customers had wishlists. The price-drop campaign generated 340 purchases in 72 hours — $19,000 in revenue from customers deemed 'not ready.'

## Where to start

Add a wishlist to the site plus one automation (back-in-stock) before anything else. Tools: Shopify Wishlist Plus, WooCommerce Wishlists. ROI is low in year one and grows with wishlist volume.

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Category: Customer Experience · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/wishlist