# What is Welcome Series?

What is Welcome Series? An automated sequence of 3-5 emails for new subscribers. Open rate: 50-60%.

## How it works in practice

The moment someone signs up is the moment of highest interest. It's a golden opportunity.

## Related metrics

- Lead Generation — the welcome series follows lead capture
- Email Automation — the technical foundation
- Brand Storytelling — the welcome series builds the story
- First Purchase — the goal

## Common misconception

'A welcome email is a welcome message plus a coupon.' Stores that write only that miss the point. A welcome series should build trust: who we are, why we're different, what customers said, and only then the offer.

## How to fix it

Low open rate? (1) a personal subject line, (2) send email 1 immediately, (3) sender name should be a person's name.

## Real-world example

A jewelry store: one email plus a coupon converted 14%. Five emails (story + value + reviews + coupon) converted 31%.

## Where to start

The welcome series is automation #2 (after abandoned cart).

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Category: Marketing · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/welcome-series