# What is Rich Snippets?

What is Rich Snippets? Enhanced search results with stars, price, availability, FAQ, or a video thumbnail. Based on schema markup.

## How it works in practice

Rich snippets are the 'standout' factor on a Google results page. Two sites on the same line — one with a 4.8-star rating and a $85 price, one without. The customer clicks the first. Same ranking, 1.5-2x the clicks. That's schema markup's ROI.

## Related metrics

- Schema Markup — the basis for rich snippets
- CTR — rich snippets raise CTR
- Product Schema — generates a product rich snippet
- Review Schema — generates star ratings in the SERP

## Common misconception

'Rich snippets are guaranteed.' Google doesn't guarantee showing rich snippets even with perfect schema. It chooses based on relevance, authority, and schema quality. The chances rise with correct schema — but it's never 100%.

## How to fix it

Rich snippets not appearing? (1) Google's Rich Results Test — check validity, (2) GSC → Enhancements — check for errors, (3) Check that product price and availability in the schema are up to date (Google may drop them if inaccurate), (4) Wait 4-8 weeks.

## Real-world example

Electronics store: added product + review schema to 50 product pages. Within 5 weeks: 38 of them got rich snippets. Average CTR rose 28%. Organic traffic +18% with no ranking change.

## Where to start

Rich snippets are a cost-free CTR boost. Product schema + review schema = priority 1. FAQ schema = priority 2 (also helps voice search). Add to every product page and blog post.

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Category: SEO · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/rich-snippets