# What is Marketing Funnel?

What is Marketing Funnel? The stages of the customer journey: awareness → interest → consideration → intent → purchase → loyalty.

## How it works in practice

The funnel helps explain why customers aren't buying. Traffic but no sales means a bottom-of-funnel problem. No traffic means a top-of-funnel problem.

## Related metrics

- TOFU/MOFU/BOFU — the funnel's stage breakdown
- Retargeting — aimed at BOFU
- Content Marketing — aimed at TOFU
- CRO — optimizing every stage

## Common misconception

Thinking the funnel is a straight line. In practice, customers jump between stages, return, and leave.

## How to fix it

GA4 → Explore → Funnel Exploration. Identify the biggest drop-off stage. Fix one stage at a time.

## Real-world example

A baby products store: 70% drop from category to product page. Improving filters increased visits to the product page from 3,000 to 5,500. Revenue +40%.

## Where to start

Map your funnel with real numbers before any decision. 30 minutes that can change the strategy.

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Category: Marketing · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/marketing-funnel