# What is Landing Page?

What is Landing Page? A dedicated page for a campaign, focused on one goal. No distracting navigation, one clear CTA.

## How it works in practice

Every campaign that leads to the homepage loses 60-80% of its potential. Message match between the ad and the page equals +20-40% CR.

## Related metrics

- CPC — affects Quality Score
- Conversion Rate — a good landing page means high CR
- A/B Testing — landing pages are well-suited for testing
- CTA — the heart of the landing page

## Common misconception

'A product page is a landing page.' A product page is generic; a landing page for a specific campaign is cleaner, free of distractions, and matches the ad's message.

## How to fix it

Not converting? (1) message match, (2) load speed, (3) remove navigation, (4) add social proof above the fold.

## Real-world example

A supplements store: a vegan protein campaign led to the homepage, CR 0.7%. A dedicated landing page raised CR to 3.4%.

## Where to start

Every campaign above $500/month deserves a dedicated landing page.

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Category: Marketing · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/landing-page