# What is Influencer Tiers?

What is Influencer Tiers? Nano (<10K), Micro (10K-100K), Macro (100K-1M), Mega (1M+). Each tier has a different engagement rate, cost, and ROI.

## How it works in practice

Not every mega influencer guarantees ROI. An influencer with 50K followers in the jewelry niche can drive more sales than one with 500K followers in a general niche. What to check: engagement rate × audience relevance × price.

## Related metrics

- CAC — cost per sale from this channel equals its CAC
- UGC — influencer content is UGC
- Brand Awareness — Macro/Mega influencers drive brand awareness
- Conversion — Nano/Micro influencers drive more conversions relative to size

## Common misconception

'More followers means more sales.' Engagement rate shrinks as follower count grows. Nano: 5-8% ER. Micro: 2-4%. Macro: 1-2%. Mega: 0.5-1%. A nano-influencer with 5K followers and 7% ER generates 350 interactions. A mega influencer with 2M followers and 0.5% ER generates 10,000 — but the nano costs 100x less.

## How to fix it

Influencer campaign not delivering ROI? (1) Measure via a unique discount code — who actually drove sales, (2) check the influencer's audience demographics (Instagram Insights) — does it match your target audience? (3) check the brief — did you give them enough product information?

## Real-world example

A sports brand: one macro partnership (500K followers, $4,200) generated 18 sales. Ten micro partnerships (20-40K followers each, $220 each = $2,200 total) generated 127 sales. Micro delivered 7x the ROI on the same spend.

## Where to start

Start with micro-influencers (10K-50K) in your niche. Send products to 10 influencers in exchange for content, measure results via discount codes, and only pay those who prove ROI.

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Category: Marketing · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/influencer-tiers