# What is Influencer Marketing?

What is Influencer Marketing? Partnering with content creators to showcase products. Nano (<10K), Micro (10-100K), Macro (100K-1M), Mega (1M+).

## How it works in practice

Micro influencers (10K-100K) usually have higher ROI than mega ones. High engagement rate times niche relevance.

## Related metrics

- CAC — cost per sale
- UGC — influencer content is UGC
- Brand Awareness — Macro/Mega
- Conversion — Nano/Micro convert more

## Common misconception

'More followers mean more sales.' Engagement rate shrinks as size grows. Nano ER: 5-8%. Mega: 0.5-1%.

## How to fix it

No ROI? (1) a unique coupon code for measurement, (2) does audience demographics fit? (3) is the brief detailed enough?

## Real-world example

A sports brand: one macro influencer ($4,200) generated 18 sales. Ten micro influencers ($220 each, $2,200 total) generated 127 sales.

## Where to start

Start with micro influencers (10K-50K) in a niche. Product exchange first → measure → pay those who proved ROI.

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Category: Marketing · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/influencer-marketing