# What is Digital Wallet?

What is Digital Wallet? A browser/device-based payment method: Apple Pay, Google Pay, Shop Pay, PayPal.

## How it works in practice

Digital wallets are the mobile-checkout revolution. Anyone who added Apple Pay to their site and sees iPhone customers buying knows: tapping the Apple Pay button + Face ID = a purchase. No card number, address, or name typed. It's the most important button in mobile checkout.

## Related metrics

- Checkout UX — digital wallets mean a short checkout
- Mobile Commerce — digital wallets are critical to mCommerce
- Payment Gateway — the gateway must support them
- Conversion Rate — digital wallets raise mobile CR

## Common misconception

'Customers prefer typing in a card.' False. 79% of Apple Pay users (Baymard 2024) prefer it to typing. Anyone not offering Apple Pay/Google Pay in 2024 is losing 30%+ of mobile conversions.

## How to fix it

Digital wallet not working? (1) Check that the gateway supports it: Stripe — yes, PayPal — yes, an older local processor — not necessarily, (2) Check placement — does the Apple Pay button show before the checkout form? (3) Check HTTPS — Apple Pay requires it.

## Real-world example

Sports store: added Apple Pay and Google Pay at checkout. Mobile CR rose from 0.9% to 1.7%. 65% of new purchases used a digital wallet. Digital-wallet AOV was 12% higher (less deliberation during a fast checkout).

## Where to start

Digital wallets are a day-1 priority for any store with over 50% mobile traffic. Shopify: enabled automatically with Shop Pay + Apple Pay + Google Pay. WooCommerce + Stripe: enable in 30 minutes.

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Category: Payments · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/digital-wallet