# What is Click Rate?

What is Click Rate? The percentage of recipients who clicked a link. Average: 2-3%. A CTOR (click-to-open rate) of 10-15% is a good target.

## How it works in practice

Click rate is a 'strength index.' Opening without clicking means the offer wasn't clear, the link was hidden, or there were too many links.

## Related metrics

- Open Rate — clicking comes after opening
- CTA — click rate reacts to the CTA
- Landing Page — where the click leads
- CTOR — a more precise metric

## Common misconception

'More links mean more clicks.' One clear CTA beats 10 links. Focus beats abundance.

## How to fix it

Low? (1) a large button, (2) one prominent link, (3) urgency before the CTA.

## Real-world example

An electronics store: a newsletter with 6 products had a 1.1% click rate. A 'one standout product' newsletter got 3.8%.

## Where to start

Track CTOR — more accurate than click rate.

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Category: Analytics · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/click-rate