# What is BOPIS?

What is BOPIS? A customer orders online and picks up in-store. Saves on shipping, and 25% of pickup customers buy an additional item.

## How it works in practice

BOPIS wins on both fronts: online convenience plus physical immediacy.

## Related metrics

- Omnichannel — BOPIS is an implementation of it
- Inventory Sync — requires synchronized inventory
- POS — the completion point
- Last Mile — eliminates last-mile issues

## Common misconception

'BOPIS is only for large chains.' Shopify's local pickup feature is free.

## How to fix it

Underused? (1) make it visible on the product page, (2) send an SMS when ready for pickup, (3) create a dedicated pickup area, (4) offer a small discount.

## Real-world example

A home goods store: 18% of orders were self-pickup, saving $900/month in shipping, and 22% bought an additional in-store item.

## Where to start

Have a physical store? Enable BOPIS tomorrow. Shopify: Settings → Local Pickup.

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Category: Operations · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/bopis