# What is B2C?

What is B2C? Selling to private consumers. Emotional and fast decisions. 60%+ of traffic is mobile.

## How it works in practice

In B2C, the customer buys with their heart before their head: FOMO, social aspiration, instant gratification.

## Related metrics

- B2B — the business counterpart
- DTC — B2C with direct selling
- Customer Journey — the B2C journey is shorter than B2B
- Impulse Buying — a defining trait

## Common misconception

'B2C is simple.' You're competing for emotions, attention, and time. Without great UX, messaging, and speed, it doesn't work.

## How to fix it

Not converting? (1) does it load within 3 seconds? (2) SSL plus reviews plus a clear policy? (3) is the value proposition clear within 5 seconds?

## Real-world example

A cookware store: 800 technical words. The fix: an emotional headline, 4 lifestyle images, 5 reviews, and a CTA. CR rose from 1.1% to 3.4%.

## Where to start

The 5-second rule: show a new person the page for 5 seconds. What do they remember?

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Category: Operations · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/b2c