# What is Abandoned Cart Email?

What is Abandoned Cart Email? An automated email sent to a customer who abandoned a cart. The highest ROI among automations — 5-15% of email revenue.

## How it works in practice

Someone chose a product, added it to the cart, and left. They didn't say 'no' — they said 'not right now.' A 3-email sequence recovers 15-25% of abandoners.

## Related metrics

- Cart Abandonment — the problem this email solves
- Email Automation — the tool
- Klaviyo — the platform
- Retargeting — a partner in the funnel

## Common misconception

'One email is enough.' A 3-email sequence converts 2.5x better. Email 1 = reminder. Email 2 = reviews. Email 3 = a small offer.

## How to fix it

Low open rate? (1) subject line — 'did you forget something?', (2) send timing — the first hour is critical, (3) a clear product image.

## Real-world example

A swimwear store: a 3-email sequence raised CR from 9% to 21%.

## Where to start

The abandoned cart flow is the highest-ROI automation. In Klaviyo: 2-hour setup.

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Category: Marketing · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/abandoned-cart-email