# What is Abandoned Browse?

What is Abandoned Browse? A visitor who viewed specific product pages but didn't add anything to cart.

## How it works in practice

Browse abandonment is 'the stage before cart abandonment.' 60-70% of visitors view products without adding to cart. Most of that isn't a lack of interest but a need for time or more information. The right reminder recovers sales that would otherwise be lost.

## Related metrics

- Abandoned Cart — the next stage in the funnel
- Retargeting — email browse abandonment parallels ad retargeting
- Product Recommendations — browse data is the basis for recommendations
- Klaviyo — sets up the Browse Abandonment flow

## Common misconception

'Browse abandonment is spammy because they showed no real intent.' They visited a product page — that is intent. A browse-abandonment email that arrives 4-24 hours after the visit, showing the products they viewed, with no pressure — isn't spam. It's a helpful reminder.

## How to fix it

Browse Abandonment flow not working? (1) Check that the pixel/tracking is correctly set up on every product page, (2) Check the delay — 4-8 hours works better than immediate, (3) Check that the products shown actually match what they viewed, (4) Don't send if the customer already purchased — use suppression.

## Real-world example

Jewelry store: a Browse Abandonment flow (email 1 after 6 hours, email 2 after 24 hours). CR: 4.1%. With 2,000 browse abandonments/month, that's 82 additional purchases ≈ $10,000/month.

## Where to start

Browse Abandonment is stage 4 in the flow-building order: (1) Abandoned Cart, (2) Welcome, (3) Post-Purchase, (4) Browse Abandonment. Requires accurate pixel tracking + Klaviyo plan $45+. ROI is lower than Abandoned Cart but still meaningful.

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Category: Marketing · From the [Jimmy OS KPI Glossary](https://jimmy-os.com/glossary/kpi.md) · Source page: https://jimmy-os.com/glossary/kpi/abandoned-browse